Have you been trying to decide about buying something, researched it, found another product, service or business, and then got interrupted? It’s more common than you think, and we know it happens to parents looking to buy classes for their children. There’s a myriad of reasons that a parent might not complete initially, ranging from a toddler tantrum to a work obligation to their own need to “think things through.” With this in mind, we designed Signaclass to automatically send out reminder emails to parents who consent to them. Here’s why that helps.
Reason 1: It makes them feel valued.
Parents appreciate businesses that contact them directly and shepherd them along the complex process of choosing a provider for their child’s hobbies, interests or fitness activities. By reminding them of the abandoned signup process, you’re showing that you cared about their visit to your booking system, even though they didn’t complete a booking. Reminder emails invite them to re-engage with your business and can make the difference between them choosing you or your competition.
Reason 2: It makes the most of your advertising efforts.
Marketing your business costs you time and money. Every time you don’t remind a signup to complete, you’re potentially wasting that effort and expense by not capturing an interested customer. Think about it: a person who went through your signup process is more curious than others. Contacting them again is free. Sending them a reminder email only takes a few minutes, and our software can even automate it if you aren’t otherwise gathering lists.
Reason 3: You can address common pain points the potential customer might not have seen during the initial signup.
When engaging with a new business - potential customers often have questions like “What if I wanted to cancel?” and “Who do I contact if there’s a problem?” You may know of these concerns and ensure that information is available, but busy people might not read it carefully or rush through a signup process and then get to the end and hesitate.
Reason 4: It works.
Customers often do continue their signups when prompted. Keeping your business “on the mind” of the customer can be excellent for your bottom line. It can substantially increase your overall revenue capture, especially if your signup process has high abandonment rates. If you want more customers, starting by optimising your existing acquisition process can be a game changer.
Conclusion
Conceptualising each unfinished signup as just a future customer who hasn’t finished their enrollment can improve customer perceptions of your business, increase revenue, maximise your marketing spend and ensure you’ve answered common questions. Signaclass will automatically remind customers who fail to complete their signup process. Also, you can download a list of non-converting customer accounts and email them directly or in bulk using your email marketing facilities. In general, we’d advise all activity businesses to do their best to prompt unfinished signups to complete.
